


REIGNITE YOUR EXPORTS
As Malaysia persevere in the fight against Covid-19 with intensified vaccine roll- out, the nation's economy is showing signs of resilience amid the continuous challenges posed by the pandemic. However, is there more that need to be done? With MATRADE's on-going effort to sustain Malaysian exports, culminating in the National Export Day programme, the time to expand your business horizon has never been better.
eNED@2021 will be held virtually, allowing Malaysian exporters, including companies who are new to export to participate in this event from anywhere.
This year eNED@2021 with the theme "Reignite Your Exports" will feature prominent speakers and panelists from diverse background, ranging from digital, sustainable development and finance sectors as well as international business. They will be sharing their experiences on how to adapt and thrive in a disruptive condition within the new normal.
The 3-day event will be live stream from 13 July (Tuesday) to 15 July 2021 (Thursday) @ 9.00am – 2.00pm daily.
WHY YOU SHOULD JOIN IN?
With intensive program planned from dialogue with CEOs, knowledge sharing sessions from industry expert and market leaders you will BENEFIT immediately.
eNED@2021 is open to all! We welcome local businesses, small and medium enterprises, new start ups and venture capitalists to join as it will help businesses to keep abreast of the latest trends and opportunities in the global markets.
WHAT IS IT FOR ME?
- Learn about the intricacies of international trade and how to penetrate barriers to export.
- Be guided on e-commerce in the digital era to maximize your business survival.
- Pin your business on the world map by leveraging on MATRADE's International Network of Trade Commissions around the globe in growing your exports or simply boosting your competitive edge.
SIGN UP NOW!
Register now at your one-stop market exploring platform with MATRADE's eNational Export Day 2021 (eNED@2021)
AGENDA
DAY 1
13 JULY 2021 (TUESDAY)
9:00 am - 9:10 am
OPENING CEREMONY
Welcoming Remarks by
YBhg. Tan Sri Dr Halim Mohammad
Chairman of MATRADE
9:10 am - 9:15 am
Remarks by eNED@2021 Partner, Google
Mr. Marc Woo
Managing Director, Google Malaysia
9:15 am - 9:50 am
“REINVENTING BUSINESS IN THE
PANDEMIC AND BEYOND”
Keynote Address by
YB Senator Datuk Lim Ban Hong
Deputy Minister
Ministry of International Trade & Industry
OFFICIAL LAUNCHING of #eNED2021
EXCHANGE OF DOCUMENTS CEREMONY
Between:
1. MATRADE and Google Malaysia
2. MATRADE and Bank Islam
9:50 am - 10:50 am
PLENARY SESSIONS
A CONVERSATION WITH CEOs :
“REIGNITE YOUR EXPORTS”
Panellists:
1. YBhg. Datuk Nik Mohd Hasyudeen
Yusoff
Non-Independent, Non-Executive Director, Bank Islam Berhad
2. YBhg. Datuk Mohammad Medan Abdullah
Group CEO, Bintulu Port Holdings Berhad (BPHB)
3. Mr. Noor Mohd Helmi Nong Hadzmi
CEO, IX Telecom Sdn Bhd
4. Mr. Arvin Menon
Managing Director, VG Offshore Containers International (M) Sdn Bhd
Moderator:
Mr Ibrahim Sani
Senior Current Affairs, Editor Executive Producer, ASTRO Awani
Q&A SESSION
11:00 am - 12:30 pm
PANEL SESSION 1 - STRATEGY
“FORMULATING BUSINESS AGILITY
FOR CONTINUOUS SUCCESS”
Panellists:
1. YBhg. Datuk Michael Kang
President, SME Association Malaysia
2. Mr. Rajiv Biswas
Executive Director and Asia-Pacific Chief Economist, IHS Markit
3. Mr. Hassan Omaish
Commercial Director ASEAN Euler Hermes (A company of Allianz)
Moderator:
YBhg. Datuk Kamal Khalid
Chief Corporate & Transformation Officer,
Celcom Axiata Berhad
Q&A SESSION
12:40 pm - 2:00 pm
PANEL SESSION 2 – FINANCE
MONEY MATTERS: UPDATES ON
EXPORTS FACILITATION INCENTIVES & ALTERNATIVE FINANCING
Panellists:
1. Dr. Mohd Afzanizam Abdul Rashid
Chief Economist, Bank Islam Malaysia Berhad
2. Mr. Sam Shafie
Co-Founder, Pitch Platforms Sdn Bhd
3. Dr. Sivapalan Vivekarajah
Immediate Past President & Current Council Member, Malaysia Business Angle Network
4. YBhg. Datin Yap Shin Siang
Group CEO, YYC Holdings Sdn Bhd
Moderator:
Ms. Rina Neoh
Co-Founder/Investor, Ficus Venture Capital
Q&A SESSION
DAY 2
14 JULY 2021 (WEDNESDAY)
9:00 am - 9:20 am
Scene Setting
by Mr. Abu Bakar Yusof
Deputy Chief Executive Officer (Exporters Development), MATRADE
9:20 am - 11:20 am
PANEL SESSION 3 – SUSTAINABILITY
CAN SUSTAINABILITY ENSURE SURVIVABILITY AND FUTURE PROOF YOUR EXPORT AGENDA?
Panellists:
1. Mr. Tony Wines
CEO and Founder, Turnkey Group
2. Ms. Emma Biddles
Director, Environmental and Social, Navis Capital
3. Mr. Matthew Thomas Philip
Advocate and Solicitor, Special Counsel to WRP
4. Mr. Tam Wah Fiong
Chairman, Thumbprints Inc.
Moderator:
Mr. Jai Shankar,
Director & Sustainability Lead, MATRADE
Q&A SESSION
11:30 am - 1:30 pm
PANEL SESSION 4 – DIGITALISATION
BEYOND PANDEMIC: MAXIMISING
E-COMMERCE OPPORTUNITIES
Panellists:
1. Mr. Nick Bauer
Head of Government Affairs & Public Policy (Malaysia and South Asia Frontier), Google
2. Ms. Tan Chia Wei
Group CMO, ManagePay System Bhd
3. Ms. Amutha Subramaniam
CEO, Hers Manufacturing Sdn Bhd
4. Mr. Mohd Khairil Said
Managing Director, Tropical Bioessence Sdn Bhd
Moderator:
Mr. Idzham Abdul Hamid
Director, Transformation and Digital Trade Section MATRADE
Q&A SESSION
DAY 3
15 JULY 2021 (THURSDAY)
9:00 am - 9:20 am
Scene Setting
by Ms. Sharimahton Mat Saleh
Deputy Chief Executive Officer (Export Acceleration), MATRADE
9:20 am - 10:35 am
PANEL SESSION 5 - THE US-CHINA TRADE CONFLICT: WHAT’S NEXT? & THE ARISING OPPORTUNITIES
Trade Commissioners:
1. Ms. Nurdiana Abdullah
Trade Commissioner, MATRADE New York
2. Ms. Razida Hanim Abdul Razak
Trade Commissioner, MATRADE Beijing
Moderator:
Mr. Abu Bakar Koyakutty
Senior Director, Export Promotion and Market Access Division, MATRADE
Q&A SESSION
10:40 am - 12:35 pm
PANEL SESSION 6 - RCEP
AN IMPORTANT CATALYST IN BOOSTING TRADE & COMPETITIVENESS
Trade Commissioners:
1. Mr. Har Man Ahmad
Trade Commissioner, MATRADE Jakarta
2. Ms. Siti Azlina Mohd Ali Hanafiah
Trade Commissioner, MATRADE Manila
3. Mr. Niqman Rafaee Mohd Sahar
Trade Commissioner, MATRADE Tokyo
4. Ms. Norharliza Mohamad Yunos
Trade Commissioner, MATRADE Seoul
5. Ms. Jamilah Ibrahim
Trade Commissioner, MATRADE Melbourne
Moderator:
Mr Abu Bakar Koyakutty
Senior Director, Export Promotion and Market Access Division, MATRADE
Q&A SESSION
12:35 pm - 12:50 pm
WRAP UP by
by Mr Mohd Mustafa Abdul Aziz
Chief Executive Officer
MATRADE
12:50 pm
CLOSING REMARKS by
by YB Senator Datuk Lim Ban Hong
Deputy Minister
Ministry of International Trade & Industry