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REIGNITE YOUR EXPORTS

As Malaysia persevere in the fight against Covid-19 with intensified vaccine roll- out, the nation's economy is showing signs of resilience amid the continuous challenges posed by the pandemic. However, is there more that need to be done? With MATRADE's on-going effort to sustain Malaysian exports, culminating in the National Export Day programme, the time to expand your business horizon has never been better.

eNED@2021 will be held virtually, allowing Malaysian exporters, including companies  who are new to export to participate in this event from anywhere.

This year eNED@2021 with the theme "Reignite Your Exports" will feature prominent speakers and panelists from diverse background, ranging from digital,  sustainable development and finance sectors as well as international business. They will be sharing their experiences on how to adapt and thrive in a disruptive condition within the new normal.

The 3-day event will be live stream from 13 July (Tuesday) to 15 July 2021 (Thursday) @ 9.00am – 2.00pm daily.
 

WHY YOU SHOULD JOIN IN?

With intensive program planned from dialogue with CEOs, knowledge sharing sessions from industry expert and market leaders you will BENEFIT immediately.
eNED@2021 is open to all! We welcome local businesses, small and medium enterprises, new start ups and venture capitalists to join as it will help businesses to keep abreast of the latest trends and opportunities in the global markets.


WHAT IS IT FOR ME?

- Learn about the intricacies of international trade and how to penetrate barriers to export.
- Be guided on e-commerce in the digital era to maximize your business survival.
- Pin your business on the world map by leveraging on MATRADE's International Network of Trade Commissions around the globe in growing your exports or simply boosting your competitive edge.

SIGN UP NOW!

Register now at your one-stop market exploring platform with MATRADE's eNational Export Day 2021 (eNED@2021)
 

 
Matrade
Matrade

eNED@2020 Welcome Remarks
eNED@2020 Welcome Remarks

eNED@2020
eNED@2020

Matrade
Matrade

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AGENDA

DAY 1
13 JULY 2021 (TUESDAY)

9:00 am - 9:10 am

OPENING CEREMONY

Welcoming Remarks by

YBhg. Tan Sri Dr Halim Mohammad

Chairman of MATRADE

9:10 am - 9:15 am

Remarks by eNED@2021 Partner, Google

Mr Marc Woo

Managing Director, Google Malaysia

9:15 am - 9:40 am

“REINVENTING BUSINESS IN THE

PANDEMIC AND BEYOND”

 

Keynote Address by

YB Dato’ Seri Mohamed Azmin Ali

Senior Minister
Minister of International Trade & Industry

Official Launching of #eNED2021

9:40 am - 10:50 am

PLENARY SESSIONS

A CONVERSATION WITH CEOs :

“REIGNITE YOUR EXPORTS”

Panellists:
1. YBhg. Datuk Nik Mohd Hasyudeen

    Yusoff

Non-Independant Executive Director, Bank Islam Berhad

2. Mr Noor Mohd Helmi Nong Hadzmi

CEO, IX Telecom Sdn Bhd

3. Mr Arvin Menon

Managing Director, VG Offshore Containers International (M) Sdn Bhd

4. Mr Mohd Mustafa Abdul Aziz

CEO, MATRADE

Moderator:

Mr Ibrahim Sani 

 

Q&A SESSION

11:00 am - 12:30 pm

PANEL SESSION 1 - STRATEGY

“FORMULATING BUSINESS AGILITY

FOR CONTINUOUS SUCCESS”
 

Panellists:

1. YBhg. Datuk Michael Kang

President, SME Association Malaysia


2. Mr Rajiv Biswas

Executive Director and Asia-Pacific, Chief Economist, IHS Markit

Moderator: 

YBhg. Datuk Kamal Khalid

Chief Corporate & Transformation Officer

Celcom Axiata Berhad

 

Q&A SESSION

12:40 pm - 2:00 pm

PANEL SESSION 2 – FINANCE

MONEY MATTERS: UPDATES ON

EXPORTS FACILITATION INCENTIVES & ALTERNATIVE FINANCING

Panellists:

1. Dr Mohd Afzanizam Abdul Rashid

Chief Economist, Bank Islam Malaysia Berhad

2. Mr Sam Shafie

Co-Founder, pitchIN Platforms Sdn Bhd

3. Dr Sivapalan Vivekarajah 

Immediate Past President & Current Council Member, Malaysia Business Angle Network

4. YBhg. Datin Yap Shin Siang

Group CEO, YYC Holdings Sdn Bhd 

Moderator: 

Ms Rina Neoh

Co-Founder/Investor

Ficus Venture Capital

 

Q&A SESSION

DAY 2
14 JULY 2021 (WEDNESDAY)

9:00 am - 9:20 am

Scene Setting 
by Mr Abu Bakar Yusof
Deputy Chief Executive Officer
(Exporters Development), MATRADE

9:20 am - 11:20 am

PANEL SESSION 3 – SUSTAINABILITY

CAN SUSTAINABILITY ENSURE SURVIVABILITY AND FUTURE PROOF YOUR EXPORT AGENDA?
 

Panellists:

1. Mr. Tony Wines

CEO and Founder, Turnkey Group

2. Ms. Emma Biddles 

Head of ESG and Global Compliance, Navis Capital

3. Mr. Matthew Thomas

Legal Counsel, WRP 

4. Mr Tham Wah Fiong

Managing Director, Thumbprints Inc.

Moderator: 

Mr Jai Shankar

Director of Oil & Gas and Energy Section MATRADE

 

Q&A SESSION

11:30 am - 1:30 pm

PANEL SESSION 4 – DIGITALISATION

BEYOND PANDEMIC: MAXIMISING

E-COMMERCE OPPORTUNITIES
 

Panellists:

1. Mr Nick Bauer

Government Affairs and Public Policy Manager, Google

2. Ms Tan Chia Wei

CEO, ManagePay Marketing Sdn Bhd

3. Ms Amutha Subramaniam

CEO, Hers Manufacturing Sdn Bhd

4. Mr Mohd Khairil Said

Managing Director, Tropical Bioscience Sdn Bhd

Moderator: 

Mr Idzham Abdul Hamid

Deputy Director, Transformation and Digital Trade Section MATRADE

 

Q&A SESSION

DAY 3
15 JULY 2021 (THURSDAY)

9:00 am - 9:20 am

Scene Setting 
by Ms Sharimahton Mat Saleh
Deputy Chief Executive Officer
(Export Acceleration), MATRADE

9:20 am - 10:50 am

PANEL SESSION 5 - THE TRADE CONFLICT: 

WHAT’S NEXT? & THE ARISING OPPORTUNITIES

 

Trade Commissioners:

1. Ms Nurdiana Abdullah

Trade Commissioner, MATRADE New York

2. Ms Razida Hanim Abdul Razak

Trade Commissioner, MATRADE Beijing

Moderator: 

Mr Abu Bakar Koyakutty

Senior Director, Export Promotion and Market Access Division, MATRADE

 

Q&A SESSION

11:00 am - 12:30 pm

PANEL SESSION 6 : RCEP

AN IMPORTANT CATALYST IN BOOSTING TRADE & COMPETITIVENESS
 

Trade Commissioners:

1. Mr Har Man Ahmad

Trade Commissioner, MATRADE Jakarta

2. Ms Siti Azlina Mohd Ali Hanafiah 

Trade Commissioner , MATRADE Manila

3. Mr Niqman Rafaee Mohd Sahar

Trade Commissioner, MATRADE Tokyo

4. Ms Norharliza Mohamad Yunos

Trade Commissioner, MATRADE Seoul

5. Ms Jamilah Ibrahim

Trade Commissioner, MATRADE Melbourne

 

Moderator: 

Mr Abu Bakar Koyakutty

Senior Director, Export Promotion and Market Access Division, MATRADE

 

Q&A SESSION

1:15 pm - 1:30 pm

Wrap Up 
by Mr Mohd Mustafa Abdul Aziz
Chief Executive Officer
MATRADE

1:30 pm

CLOSING REMARKS
by YB Senator Datuk Lim Ban Hong
Deputy Minister
Ministry of International Trade & Industry